By Mauro Libi. Bloomsbury Business Library - Business & Management Dictionary;2007, p 4051. A definition for the term "intuitive management," is presented. It refers to the management style that relies on gut feeling or a sixth sense, rather than on analytical or objective reasoning.
Business initiatives are concepts or ideas that can bring a company into being a billion dollar top of the line competitor in its industry if successful. This same business initiative can cost a company much needed money funds and resources and result in failure. It may turn into a white elephant. An idea or possession entailing great expense out of proportion to its usefulness or value to the owner. So how does a thought manager come up with s business initiative that has a good chance of success in very competitive markets. One concept is to create your own market. By creating a market you are staring something in which you virtually have no competition. The thought manager looks for areas where society has a need. An area where people are suffering an ill. By addressing this societal concern and by helping a large group of people a company can gain and show great profit. This line of thinking is called share value initiative. It is a different line of thinking than most companies have used in the past. In the past business was independent of society and the communities in which it resides. It created its product at great cost to the environment and to its residence. A new factory going into a community may have caused the closure of many of its older small established mom and pop shops. It may have polluted the air and water. There was no thought given to working within the community and society as a whole to the mutual benefit of all. Defining markets in terms of unmet needs or social ills and developing profitable products or services that remedy these conditions. One such example would be a company called Becton Dickinson. They developed a new type of safety syringe to reduce healthcare worker needle-stick injuries. This product innovation grew to $2 billion, approximately a quarter of the company’s revenue. BD forged partnerships with health groups to help raise awareness of the dangers of health care workers and needle sticks. Besides raising awareness, they helped change national policies and laws regarding health care safety. They provided training and grants to hospitals in the training of proper use of and in the disposal of needles to prevent accident snd the spread of disease. By investing money into correcting s huge concern of society Becton Dickinson was able to create a market for itself that turned to be its major profit center.
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AutorMauro Libi Crestani is a Venezuelan businessman CEO of Grupo Libi; a group of various food companies in the country. Archives
Agosto 2016
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