By Mauro Libi Crestani. Business initiative is about setting goals and it is the steps that you take to achieve those goals. The most important goal is having satisfied customers. No - not just satisfied customers, loyal fans, raving fans for customers. A long time ago I read a story about a young man. We will call him Carl. Carl started a company and it was very successful. His customers loved him and the loved his product. They could never dream of buying this product anywhere else. Some investors saw the how productive and profitable Carl was and they invested in him to build many more companies, big companies. Carl made the same wonderful product that he always made. For some reason, it just did not sell. Not only that, his original store was not doing as well as it once had done. His loyal customers proved to be not so loyal and they started to look for where they got the best price. Carl’s company was failing and he had no idea why.(Mauro Libi) If Carl had spoken to his original customers he would have seen how loyal they were to him. They loved him and they loved the personal service that they received. They felt as though they could never go wrong. They knew that Carl would always be there to offer their business support for his product. When Carl opened the other stores. He did not pay attention to that personal service. It all became about the sale. The customer was secondary. Once that personal feeling was gone, so was the loyalty. Carl became about the dollar and so did his customers. It was no longer about the loyalty. It was all about cost and only cost. The Carl brand no longer had any value. “Every great business is built on friendship.” JC Penney. “If people believe they share values with a company, they will stay loyal to the brand.” Howard Schultz “A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it.” Mahatma Gandhi BANPLUS, BANPLUS VENEZUELA, CADIVI, VENEZUELA, CENCOEX, DIRECTOR PRINCIPAL DE BANPLUS, GOBIERNO DE CHÁVEZ, GOBIERNO DE MADURO, INVERSIONES 4528, MAURO LIBI CRESTANI, RECADI, RUSAD, SICAD, SICAD 2 As you see above, all the great business leaders knew the secret. There are so many quotes from Bill Gates to Ross Perot to about anyone that has ever been successful. Customer satisfaction initiative should be a goal of any company – big or small. Mauro Libi Crestani. Google+ Visit: http://maurolibiempresario.blogspot.com/ http://maurolibithinkingforbusinesses.blogspot.com/ http://maurolibivenezuela2015.blogspot.com/ http://maurolibicaracas.blogspot.com/ http://maurolibivenezuela.blogspot.com/ http://maurolibicrestaniempresariodeexito.blogspot.com/ http://maurolibicrestani15.blogspot.com/ Follow us Twitter @maurolibi15
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By Mauro Libi Crestani: The Corporate world has often been criticized for it’s drive toward profit even if it meant that it would come at society’s expense. ”Save Money, Live Better”. That’s Wal-Mart’s slogan, but Wal-Mart workers themselves certainly wouldn’t say that they live better after beginning employment with the retail giant. A 2005 study found that Wal-Mart reduced the take-home pay of workers by an astounding $4.7 billion dollars annually, adding insult to injury considering that workers are often forced to work overtime for zero pay. Wal-Mart does everything it can to deny its workers basic rights, spending an enormous amount of time and money keeping unions out including $7,000 anti-union camera packages, $30,000 undercover spy vans, $100,000 24-hour anti-union hotlines and a $7,000,000 rapid response team with a corporate jet. The Walmart story above is from 2005. It is understandable. Corporations are in business to make money. They are responsible to their stockholders. The botten line is the reason that it exist. The company may do charity. They may set up foundations. The charity may go into the tens of millions of dollars. Now comes along the concept of shared value. Share value is where a company finds a way to help society while at the same time, it’s profit goes up as a result. Do not get me wrong. Companies and society do not share their values according to their concept. Companies are in business to profit and society needs help. Societies problems may include poverty, pollution , crime, disease and the list goes on and on. Corporations are not in business to solve these problems. Share Value Initiative is a concept that by helping solve some fo these problems that company will make money. It is the old concept of killing two birds with one stone. Walmart decided to raise it’s employees pay. In the past this would have been considered a bad business decision. With the concept of Share Value that type of thinking has changed. BANPLUS, BANPLUS VENEZUELA, CADIVI, VENEZUELA, CENCOEX, DIRECTOR PRINCIPAL DE BANPLUS, GOBIERNO DE CHÁVEZ, GOBIERNO DE MADURO, INVERSIONES 4528, MAURO LIBI CRESTANI, RECADI, RUSAD, SICAD, SICAD 2 Walmart, the world’s largest retailer, will raise its base hourly wage to $9 beginning in April 2015. By the following February, all employees will make at least $10 an hour. That’s $2.75 above the federal minimum wage of $7.25, which hasn’t budged since 2009, and it’s close to the $10.10 minimum wage proposed by President Obama. About 500,000 Walmart workers will get a raise as a result of the change. Walmart’s stock fell by 3% right away. However, Walmart is not investing for the short-term. There is the potential for a direct increase in sales from all those Walmart associates earning more. Walmart is the largest employer in many of the regions where it operates stores. Burtless points out that the pay hike “will have a tangible effect on those local economies and most of those benefits will accrue to Walmart.” – Share value, byMauro Libi Crestani. Share value is not charity. It is not big business giving away charity money. Share value is where companies find common ground with societies issues. Areas where a company can help society and in turn the company will also profit. Walmart is the largest retailer in the world. Each week over 260 million customers visit more than 11,500 of their retail stores. It's sales amounted to $482 billion dollars. In 2011 Walmart decided to take on some big social issues to build a stronger business. Through the Empowering Woman Together Initiative launched in 2011, they’re making that strategy a reality. They are using their size and scope to help women-owned businesses around the world succeed and grow, Beth Keck, senior director of women’s economic empowerment at Walmart, believes her company can give more women the opportunity for success through the shared value mindset. “All of these initiatives are improving our bottom line." One such example of their share value is if you go on their website you will see a dedicated woman's marketplace where woman's items are sold. The manufacturing of these items was by Walmart teaming up with nonprofits like the Woman's Bean Project. That is where improvised unemployed woman can have a transitional job that will help them get into the job market. Some of these woman are ex-cons or handicapped. These women benefit from having a job and Walmart benefits from the new products that could sell. BANPLUS, BANPLUS VENEZUELA, CADIVI, VENEZUELA, CENCOEX, DIRECTOR PRINCIPAL DE BANPLUS, GOBIERNO DE CHÁVEZ, GOBIERNO DE MADURO, INVERSIONES 4528, MAURO LIBI CRESTANI, RECADI, RUSAD, SICAD, SICAD 2 The company plans to train 500,000 women in the agriculture value chain in emerging markets, which Keck says is now improving food availability in those areas. With the help of partnerships in those markets, they’re promoting female entrepreneurs by giving them the training they need to boost their business. The benefits to Walmart are real. By partnering with these nonprofits, they have both increased their market and their products. By Mauro Libi Google+ Visit: http://maurolibiempresario.blogspot.com/ http://maurolibithinkingforbusinesses.blogspot.com/ http://maurolibivenezuela2015.blogspot.com/ http://maurolibicaracas.blogspot.com/ http://maurolibivenezuela.blogspot.com/ http://maurolibicrestaniempresariodeexito.blogspot.com/ http://maurolibicrestani15.blogspot.com/ Follow us Twitter @maurolibi15 Mauro Libi Crestani said: Watch your attitude. It is the first thing that people notice about you. When hiring your sales staff remember that attitude is everything. "Sales are contingent upon the attitude of the salesman and not the attitude of the prospect.", this is a quote from William Clement Stone. When trying to make a sale to your customer, remember your attitude can many times affect their attitude. If you have some personal issues at home, leave them at home. To your customer, your actions and dress and mood have to express how buying from you is a positive thing to do. How it is the right thing. There is no room for negative thought. You do not want your customer to doubt his decision in choosing to buy from you and your company. Any objections and questions the customer has, needs to be handled with the attitude that their question is important to you and your company but it all leads down a road with positive results. It is a fact that successful business meetings are ones that have more objections than meeting where the customer does not bring up objections and questions. One common obstacle in maintaining a positive attitude is when you feel like you are not making any progress with your prospect. It is easy in these cases to go negative and feel like the sale will never happen. Your customer will pick up on your change in attitude to a negative one and they may in turn become negative themselves. It's your change in attitude that can kill this sale. So be careful, stay positive. Remember, objections from your client can lead to more sales. Keep positive, even when that is difficult. BANPLUS, BANPLUS VENEZUELA, CADIVI, VENEZUELA, CENCOEX, DIRECTOR PRINCIPAL DE BANPLUS, GOBIERNO DE CHÁVEZ, GOBIERNO DE MADURO, INVERSIONES 4528, MAURO LIBI CRESTANI, RECADI, RUSAD, SICAD, SICAD 2 Some of the larger and better prospects may negotiate for a long time before they close a sale. Do not lose hope but keep the doors open. Even when you lose a sale, stay positive. You have nothing to lose by maintaining a good attitude. Think that maybe this customer when they go elsewhere will start to see the value in you and they will later come back as a customer. Every sales contact has the potential to become a successful sale in the future. Mauro Libi Crestani. By Mauro Libi Google+ Visit: http://maurolibiempresario.blogspot.com/ http://maurolibithinkingforbusinesses.blogspot.com/ http://maurolibivenezuela2015.blogspot.com/ http://maurolibicaracas.blogspot.com/ http://maurolibivenezuela.blogspot.com/ http://maurolibicrestaniempresariodeexito.blogspot.com/ http://maurolibicrestani15.blogspot.com/ Follow us Twitter @maurolibi15 One must have a positive attitude if you want to advance. If you want to be ahead of all the rest then you must believe that you will and can succeed. If you have an idea, then you need to act on that idea. Of course it can end in failure. Does that mean that you have failed and that you should give up? Of course not!
Having a positive attitude means that you believe that your idea will succeed in the long run. It may involve some changes to the original idea. You learn from your mistakes. You have to see failure for what it is. Failures are lessons in how to do something right. So take your idea, go with it, try it out, experiment with it. If the idea fails, make your changes and try again. A negative attitude tells you to give up with every stumbling block, it tells you not to take chances and to play it safe. That is not a recipe for success. Pablo Picasso was quoted as saying, "Action is the foundational key to all success." If you are playing life safe then you will never risk taking an action that no one else has tried before. You and your company will only take actions that have already been done by others. That will make your company a copy cat of someone else's ideas. Unless you are willing to fail and risk and believe in your ideas then you can never be the number one company in the market with the latest in innovations. A company that has a positive attitude will invest it's money and time into being number one in it's field. Confucius said, "our greatest glory is not in never failing, but in getting up every time we do." Albert Einstein said," A person who never made a mistake, has never tried anything new." Some one once asked what the secret to success was. BANPLUS, BANPLUS VENEZUELA, CADIVI, VENEZUELA, CENCOEX, DIRECTOR PRINCIPAL DE BANPLUS, GOBIERNO DE CHÁVEZ, GOBIERNO DE MADURO, INVERSIONES 4528, MAURO LIBI CRESTANI, RECADI, RUSAD, SICAD, SICAD 2 He was told that it was from making the right decisions. He was asked how one makes the right decisions. His answer was having experience. He was asked how does one gain experience and he was told that experience is only gained through making mistakes. By Mauro Libi Google+ Visit: http://maurolibiempresario.blogspot.com/ http://maurolibithinkingforbusinesses.blogspot.com/ http://maurolibivenezuela2015.blogspot.com/ http://maurolibicaracas.blogspot.com/ http://maurolibivenezuela.blogspot.com/ http://maurolibicrestaniempresariodeexito.blogspot.com/ http://maurolibicrestani15.blogspot.com/ Follow us Twitter @maurolibi15 Mauro Libi Crestani: Negative self esteem or self image will cause you to fail at everything11/25/2015 Look at what's happened to me, I can't believe it myself, Suddenly I'm on top of the world, It should've been somebody else. These words are from a song that describe so many of us. Here this young man becomes the most powerful person on Earth and he has such a negative self image that he still sees himself as Ioser. Many of us have this innate negative attitude towards ourselves. We feel that either we are not capable or not worthy to succeed or to be special. Negative self esteem or self image will cause you to fail at everything. Imagine thinking to yourself, " I am going to fail for sure". If you were the boss of a company would you hire someone with that attitude? Excessive self-criticism tends to backfire, because it leads us to focus on our so-called failures instead of the "small ways that we could haveimproved,". When you make a comment after a meeting that your talk was stupid and that probably ruined your career. That type of thinking will become true because when you believe that you are a failure then you give up trying to win or to succeed. And over the long term, studies show, self trash-talk is associated with higher stress levels and even depression. I once read a book on how to become the President of the Unites States. The author said that to be president you had to believe with all your heart that you are the best person on the planet to run our country and that without you the country will not succeed. If you do not believe it then no one else will. Vincent Van Gough once said," if you hear a voice within you saying, you are not a painter, then by all means paint and that voice will be silenced". Never allow s negative self image stop you. Mohammed Ali was famous for saying , "I am the greatest." Once during an interview he said, " I am the greatest - I used to say that even before I knew I was." He became the greatest boxer of his tunes because he believed that he was great even before anyone ever heard of him. Would Ali have become the world heavyweight champion if he didn't believe that he was a champion." All that we are is the result of what we have thought." Buddha. Por Mauro Libi Google+ Visitanos http://maurolibiempresario.blogspot.com/ http://maurolibithinkingforbusinesses.blogspot.com/ http://maurolibivenezuela2015.blogspot.com/ http://maurolibicaracas.blogspot.com/ http://maurolibivenezuela.blogspot.com/ http://maurolibicrestaniempresariodeexito.blogspot.com/ http://maurolibicrestani15.blogspot.com/ Siguenos Twitter @maurolibi15 https://www.facebook.com/maurolibicrestani https://ve.linkedin.com/in/maurolibicrestani https://es.pinterest.com/maurolibi15/ Henry Ford once said, "Think you can or think you can't - either way you will be right". Now not everything you do or try will succeed. "Like success, failure is many things to many people. With Positive Mental Attitude, failure is a learning experience, a rung on the ladder, a plateau at which you get your thoughts in order and prepare to try again." , quote by Clement Stone. When things do not go your way, you must repeat to yourself, "I will win, not immediately, but definitely". Henry Ford was proud of his failures. He believed if he did not fail, then he would have never learned how to succeed. Every failure can be an opportunity for you also to learn or grow or it can be an obstacle that gives you an excuse to quite, the choice is yours. As a business owner I personally would only hire people with a positive attitude. Of course as we mentioned above, by hiring positive people you will be dealing with people that never accepts failure and will always win given time. It is also the effect they have on the rest of the employees and your clients. "When a happy person comes into a room, it is as if another candle has been lit.", quote from Ralph Waldo Emerson. My grandmother used to mix carbonated soda with flavor for me as a young boy. We would drink it together. About 10 years later, two young men came out with flavored seltzer and they became very rich over an idea my grandmother had when I was a boy. These young men had a very positive attitude, they saw value in something that i would use as an everyday drink. They saw a way to become very rich off of that idea and make it their own. A positive attitude sometimes is as simple as seeing a good idea and acting on it. A negative attitude is one that would see nothing special while looking at the same thing that the positive person sees as gold. BANPLUS, BANPLUS VENEZUELA, CADIVI, VENEZUELA, CENCOEX, DIRECTOR PRINCIPAL DE BANPLUS, GOBIERNO DE CHÁVEZ, GOBIERNO DE MADURO, INVERSIONES 4528, MAURO LIBI CRESTANI, RECADI, RUSAD, SICAD, SICAD 2 Change your mindset. Remove the negative notions in your mind and you will see the way to success. By Mauro Libi Google+ Visit: http://maurolibiempresario.blogspot.com/ http://maurolibithinkingforbusinesses.blogspot.com/ http://maurolibivenezuela2015.blogspot.com/ http://maurolibicaracas.blogspot.com/ http://maurolibivenezuela.blogspot.com/ http://maurolibicrestaniempresariodeexito.blogspot.com/ http://maurolibicrestani15.blogspot.com/ Follow us Twitter @maurolibi15 Mauro Libi Crestani: Companies are beginning to compete to change the world for the better11/24/2015 A quiet corporate revolution is underway. Companies are beginning to compete to change the world for the better. The drive for profit, often criticized for coming at society’s expense, is driving and enabling solutions to many of the world’s most challenging problem.
In the past companies ignored the social and environmental consequences of their activities. Their main responsibility was delivering returns to shareholders. The better ones would do some charity and that was their extent that they did for society. These days there is a new corporate revolution taking place. Corporations are partnering with the communities of the world. They are working together to make real changes in the world. From everything that includes, improving health in poor communities to job training and opportunities, environmental issues, the list goes on and on. BANPLUS, BANPLUS VENEZUELA, CADIVI, VENEZUELA, CENCOEX, DIRECTOR PRINCIPAL DE BANPLUS, GOBIERNO DE CHÁVEZ, GOBIERNO DE MADURO, INVERSIONES 4528, MAURO LIBI CRESTANI, RECADI, RUSAD, SICAD, SICAD 2 Companies like these see societal problems as opportunities for business innovation and competitive advantage. Companies are finding new opportunities to partner with nonprofits and governments to achieve these shared-value objectives. The ability to profit and at the same time to make real changes in our communities on a local and global scale. Fortune magazine came up with a 'Change the World List'. This list is not a ranking of who has made a bigger change or given more, it a list of stories how companies team up with governments and individuals to help the world. The goal here is simply to shine a spotlight on instances where companies are doing good as part of their profit-making strategy, and to shed new light on the power of capitalism to improve the human condition. By Mauro Libi Google+ Visit: http://maurolibiempresario.blogspot.com/ http://maurolibithinkingforbusinesses.blogspot.com/ http://maurolibivenezuela2015.blogspot.com/ http://maurolibicaracas.blogspot.com/ http://maurolibivenezuela.blogspot.com/ http://maurolibicrestaniempresariodeexito.blogspot.com/ http://maurolibicrestani15.blogspot.com/ Follow us Twitter @maurolibi15 Credit cards is what comes to mind when one thinks of company greed. With their high interest rates. Imagine, you go into Starbucks to buy a cup of coffee and you pay with your credit card. Actually you are not paying at all, you are taking out a loan. You are borrowing money to buy a cup of coffee and will pay interest on that coffee. Many people, who use these cards do not have the money to pay on these cards.
Along comes the latest fad. Where former companies known for their only intent to be greed and profit for shareholders, now they are joining the concept of share value. For example, Master Card had joined in a partnership with the South African government to distribute social benefits on debit cards to more than 10 million recipients. The switch to electronic payments reduced fraud and has saved the South African government more than $250 million in the past two years. The billions of people around the world ,85% of the population, who still pay for goods with cash are vulnerable to everything from predatory interest rates to outright theft. A cash economy also costs governments billions of dollars in uncaptured tax revenue. Mastercard has so many projects going on throughout this planet to solve some of these problems. At the same time, this has proven to be very profitable for Mastercard. In the last two years, Mastercard has signed on over 150 million people. BANPLUS, BANPLUS VENEZUELA, CADIVI, VENEZUELA, CENCOEX, DIRECTOR PRINCIPAL DE BANPLUS, GOBIERNO DE CHÁVEZ, GOBIERNO DE MADURO, INVERSIONES 4528, MAURO LIBI CRESTANI, RECADI, RUSAD, SICAD, SICAD 2 This is an example how share value works. A company using its expertise has teamed up with a government to help society while at the same time as a result increased its own profit. A win all around. By Mauro Libi Google+ Visit: http://maurolibiempresario.blogspot.com/ http://maurolibithinkingforbusinesses.blogspot.com/ http://maurolibivenezuela2015.blogspot.com/ http://maurolibicaracas.blogspot.com/ http://maurolibivenezuela.blogspot.com/ http://maurolibicrestaniempresariodeexito.blogspot.com/ http://maurolibicrestani15.blogspot.com/ Follow us Twitter @maurolibi15 https://www.facebook.com/maurolibicrestani https://ve.linkedin.com/in/maurolibicrestani https://es.pinterest.com/maurolibi15/ Henry Ford once said, "Think you can or think you can't - either way you will be right". Now not everything you do or try will succeed. "Like success, failure is many things to many people. With Positive Mental Attitude, failure is a learning experience, a rung on the ladder, a plateau at which you get your thoughts in order and prepare to try again." , quote by Clement Stone. When things do not go your way, you must repeat to yourself, "I will win, not immediately, but definitely". Henry Ford was proud of his failures. He believed if he did not fail, then he would have never learned how to succeed. Every failure can be an opportunity for you also to learn or grow or it can be an obstacle that gives you an excuse to quite, the choice is yours. As a business owner I personally would only hire people with a positive attitude. Of course as we mentioned above, by hiring positive people you will be dealing with people that never accepts failure and will always win given time. It is also the effect they have on the rest of the employees and your clients. "When a happy person comes into a room, it is as if another candle has been lit.", quote from Ralph Waldo Emerson. My grandmother used to mix carbonated soda with flavor for me as a young boy. We would drink it together. About 10 years later, two young men came out with flavored seltzer and they became very rich over an idea my grandmother had when I was a boy. These young men had a very positive attitude, they saw value in something that i would use as an everyday drink. They saw a way to become very rich off of that idea and make it their own. A positive attitude sometimes is as simple as seeing a good idea and acting on it. A negative attitude is one that would see nothing special while looking at the same thing that the positive person sees as gold. BANPLUS, BANPLUS VENEZUELA, CADIVI, VENEZUELA, CENCOEX, DIRECTOR PRINCIPAL DE BANPLUS, GOBIERNO DE CHÁVEZ, GOBIERNO DE MADURO, INVERSIONES 4528, MAURO LIBI CRESTANI, RECADI, RUSAD, SICAD, SICAD 2 Change your mindset. Remove the negative notions in your mind and you will see the way to success. By Mauro Libi Google+ Visit: http://maurolibiempresario.blogspot.com/ http://maurolibithinkingforbusinesses.blogspot.com/ http://maurolibivenezuela2015.blogspot.com/ http://maurolibicaracas.blogspot.com/ http://maurolibivenezuela.blogspot.com/ http://maurolibicrestaniempresariodeexito.blogspot.com/ http://maurolibicrestani15.blogspot.com/ Follow us Twitter @maurolibi15 |
AutorMauro Libi Crestani is a Venezuelan businessman CEO of Grupo Libi; a group of various food companies in the country. Archives
Agosto 2016
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