As a child my dad once bought me a ring. It had many different colors and its colors would change. He told me that it was a mood ring. I was too little to understand that it was just a toy. As I took a test in my third grade class. I put on my ring and was happy to see that the colors were mixed between purple for cool and blue for calm and relaxed . My nervousness over the test disappeared and I did very well. If the ring would have shown a black color (stressed) or a red color (fear) or maybe even a yellow color (nervousness) , who knows how I would have performed. Back then I did not know that a mood ring is a ring that contains a thermochromic element, such as liquid crystal that change colors based upon the temperature of the finger of the wearer. I did well because a toy ring gave me a positive feedback that I was calm and I believed it and as a result I did real well on my exam. Positive thinking will achieve positive results. Had I been given negative feedback, who knows if I would have done as well because there is a belief that negative thinking can not achieve positive results. Norman Vincent Peale in the 1950’s wrote a book called the Power of Positive Thinking and I quote, “Formulate and stamp indelibly on your mind a mental picture of yourself as succeeding. Hold this picture tenaciously. Never permit it to fade. Your mind will seek to develop the picture... Do not build up obstacles in your imagination.” As a child, it took a toy ring to bring me the confidence to believe that I should be calm and that I will succeed. In real life, you have the power to be successful with your attitude. A proper positive attitude in life is what is needed. If you have negative thought and feeling you can not succeed. The good news is that you can change your attitude. You can be successful if you so choose. If you always put limits on everything you do physical or anything else, it will spread into your work and into your life. There are no limits. There are only plateaus, and you must not stay there, you must go beyond them – Bruce Lee. Your mind is a powerful thing when you fill it with positive thoughts your life will start to change. By Mauro Libi Crestani Google+ Visit: http://maurolibiempresario.blogspot.com/ http://maurolibithinkingforbusinesses.blogspot.com/ http://maurolibivenezuela2015.blogspot.com/ http://maurolibicaracas.blogspot.com/ http://maurolibivenezuela.blogspot.com/ http://maurolibicrestaniempresariodeexito.blogspot.com/ http://maurolibicrestani15.blogspot.com/ Follow us Twitter @maurolibi12
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By Mauro Libi Crestani. You probably have brainstormed ideas in your head, so that sometimes you have time to write them and put them into practice. The issue of testing ideas before executing them can become a profitable business plan and a road to becoming a great businessman and a successful person. An expert in these matters, M. Michalko recommends the use of concrete steps to keep all ideas organized and test them before you spend the time, energy and effort in implementation methods ideas.
Recommendations for organizing your ideas One of the recommendations is to create and maintain the habit of keeping a written record of attempts at creativity in a notebook, USB drive, or on your computer. A record not only ensures that the last thoughts and ideas as they are committed to paper or computer files, but can also lead to other thoughts and ideas. The simple act of recording your ideas is like having an active file. Leonardo da Vinci used to think of ideas, write them down and improve them over time by preparing a file. This organization of ideas allowed DaVinci to take simple and complex concepts and work on amazing inventions that were many years ahead of his time, such as the helicopter, bicycle, and the diving suit. Guidelines to organize your ideas: 1. Collect all the interesting ideas that you find during brainstorming sessions, ideas that one has read or ideas that you believe you can accomplish. 2. Register thematically in a notebook, on your computer, or on note cards to present by topic in a box file (for example, improved organization, sales presentations, new markets, new product ideas, etc.) . In case you need more information about an idea, you must indicate the source where the idea is found. Some ideas can fit into several different categories. 3. Once you've developed an idea and have a wide base, several methods exist to collect the view of your collection. Whenever you experience a problem, you must recover the ideas in your file that you created and can apply to your need. Spread ideas before and after reviewing existing files and connect with people who can help. Use the following suggestions to select the ideas more suited to your needs:
2. Once you have selected several ideas from the larger group, prepare to apply the ideas to your current needs. You can tell if you can apply the whole idea or if only a single procedure or part of it applies. Similarly, ideas can be modified to apply to a given situation. 3. Combine and apply appropriate procedures or attributes from two or more ideas. Find the need to be satisfied with that idea The idea becomes a big deal is because it is able to meet any need. Keep in mind that there are many needs to be met. In some cases we are aware of them and not always. With a little research you can find plenty of needs to be met at any level of Maslow's pyramid, which states that there must be a need to meet to create a business that can take a hit in the market. Once we know that the idea covers one or more unmet needs, it must be assessed to see whether there is sufficient market to bring the idea to reality. It's time to study the market to see if this idea only covers one of our needs or whether it covers a global need. It's time to study the potential of the idea in each market segment. There are countless market segments and we must find the segment that would potentially be interested in turning our idea into a product or service. Here are some tips for market segmentation so you can assess what is the most ideal market segment for your idea. Then try to make a plan detailing everything you believe is needed to successfully develop your idea materials, hours, staff, skills, work space, etc. It's time to think of and create a business plan. Remember that lack of planning is one of the main reasons that businesses fail. Therefore, it is very important that you spend all the time in the world to plan your idea to turn it into a business. Thus you can evaluate the feasibility of your idea and ensure it won't fail. The cost of the idea It's time to calculate the cost of production and evaluate the profitability of the idea. Note that it is very important that you calculate all of the expenses and investments will need to put your idea to work. But it is also very important that you evaluate how long it'll take to recover those investments. Because, in the end, the most important thing is not what it cost you to implement it, but if it will be easy to retrieve what you have invested in it and whether it will bring you benefits. If you see that there is no possibility of recovering the capital then forget about it and be glad to have tried the idea before putting it into practice, saving yourself money and stress. Google+ Visit: http://maurolibiempresario.blogspot.com/ http://maurolibithinkingforbusinesses.blogspot.com/ http://maurolibivenezuela2015.blogspot.com/ http://maurolibicaracas.blogspot.com/ http://maurolibivenezuela.blogspot.com/ http://maurolibicrestaniempresariodeexito.blogspot.com/ http://maurolibicrestani15.blogspot.com/ Follow us Twitter @maurolibi12 http://www.mauro-libi.com/ By Mauro Libi Crestani. Being an entrepreneur means often missing the route itself. The pressures and worries force you be very aware of every detail in order to keep predicting. To avoid running off the map and face times of uncertainty with a strong face and strengthen the progress on the way to achieving your goals, you need to know where you are going and what you want to do with your company. Keep up the great vision in sight An entrepreneur with great vision always stick to that vision. There are many stories of entrepreneurs who have overcome times of difficulty because they believe and maintain their vision of the company up their mind and that allows them to get up and go along on the road to success. Vision is not always traced to reality but it acts as the great north star, which helps entrepreneurs navigate and orientate when stuck in the dark. Feed your vision with perseverance What should go hand in hand with a great vision is the perseverance it takes to move forward. Successful entrepreneurs only go forward, overcoming fear, discomfort and challenges. It is only by feeding vision with perseverance and the spirit of "only forward" that one can finally reach success. Make a plan, but be flexible To be effective in business a plan that includes goals and objectives, as well as marketing organization, is required. Business plans are important models for success. It is a manual of basic instructions to help you control all processes. That plan must be flexible enough to adapt to changing market circumstances while at the same time maintaining consistency between the objectives, vision and mission of the company. Rely on his experience and a professional team Its important to build on the experience and skills and be the light of the business, but you must remember that you cannot do everything. Look for professionals to perform the tasks that you can't do, and focus on your strengths as quickly and often as possible. Do not reinvent the wheel Do not waste your time trying to establish systems when you can simply buy and install one, wasting valuable time and saving little money. There are entrepreneurs who want to reinvent the wheel and spend fortunes on republish what is done or already works. It is best to use what exists in the market to advance your business proposal. Do not risk your health Health is literally the most important thing in your life. Neither your body nor your nervous system nor your heart will ignore the pressures placed upon them. Try to eat healthily, sleep and take time to relax and meditate. If you do not care of your health, you will collapse and lose not only your business, but also the quality of your life. Keep your sense of humor If you can not laugh at yourself, you are losing the benefits of therapy. Laughter is a good way of diminishing stress, infusing a little carelessness into your life and getting a better perspective on the fact that, well, this is just life, after all - you don't have to take it so seriously. Therefore, try to laugh more and reduce stress. Laughter strengthens their emotional and mental well-being and allows you to maintain a pleasant relationship with their environment. By Mauro Libi Crestani. Google+ Visit: http://maurolibiempresario.blogspot.com/ http://maurolibithinkingforbusinesses.blogspot.com/ http://maurolibivenezuela2015.blogspot.com/ http://maurolibicaracas.blogspot.com/ http://maurolibivenezuela.blogspot.com/ http://maurolibicrestaniempresariodeexito.blogspot.com/ http://maurolibicrestani15.blogspot.com/ Follow us Twitter @maurolibi12 By Mauro Libi Crestani. Porter and Kramer in a 1999 Harvard Business Review article questioned the very assumption that a tradeoff exists between economic efficiency and social progress. The concept is that by growing a successful business, the community should become more successful as well. This concept has a lot in common with corporate social responsibility that always existed. However, there is a major difference in thought.
In the past the concept was in corporate philanthropy. It was a give back. The company made a lot of money and as a result the proper thing to do was to give charity to the communities in which it resided. These were strictly handout in which the company saw no gain in the act of giving. It was giving charity for the sake of giving. To help those less fortunate. Mauro Libi Crestani Many CEOs who became very wealthy through their company holdings gave huge amounts to charity. Pioneering American philanthropist Andrew Carnegie once set the standard for giving back: "No man can become rich without himself enriching others," he said. "The man who dies rich dies disgraced." Scores of the world's wealthiest people have taken to his philosophy, donating their riches to hundreds of causes. Paris-born, Iranian-American Pierre Omidyar is cofounder and current chairman of eBay. He donated to date 16% of his net worth to charities. In 2012, Omidyar and his wife joined the Giving Pledge initiative started by Warren Buffett and Bill Gates, promising to donate most of their wealth to charities. Mauro Libi Crestani There are many more examples of corporate philanthropy. I do not want to be misunderstood, charity is important and it helps a lot of people. But it is limited by the amount and by those who can give. It also does little to help the communities that need it most. Porter and Kramer came up with the mindset that corporation that reside within communities can have a mutual shared value. Now the community of an international company may be a global community or we can have a smaller company residing locally within a particular community. The idea that a company’s financial health and the health of the communities around it are mutually dependent. Corporate philanthropy does not take center stage in the shared value philosophy. Mauro Libi Crestani Corporate philanthropy was the idea that a business is a separate entity and it makes a profit at all cost. The community is not part of the equation. Often the community is harmed by the corporation , may be through a large retail store going in and putting the local ones out of business or by polluting its environment. Charity when given is nice but has nothing to do with the way the corporation operates, which in many times is to the harm of the community in which it depends on its profits. Mauro Libi Crestani Kramer and Porter outlined in a landmark article published in the Harvard Business Review, Creating Shared Value: How to reinvent capitalism—and unleash a wave of innovation and growth. A quote from their article: “A big part of the problem lies with companies themselves, which remain trapped in an outdated approach to value creation… They continue to view value creation narrowly, optimizing short term financial performance in a bubble while missing the most important customer needs and ignoring the broader influences that determine their longer-term successes. How else could companies overlook the well-being of their customers, the depletion of natural resources vital to their businesses, the viability of key suppliers, or the economic distress of the communities in which they produce and sell?” In conclusion: Charity is needed and there are many in need, but corporations need to look at their communities as partners in their efforts for profits. It is the loval and global communities that bring in the profits to the corporation. A corporation should be set up with the emphasis being on the mutual benefit of community and corporation and the end result should be greater profitability for all. Mauro Libi Crestani |
AutorMauro Libi Crestani is a Venezuelan businessman CEO of Grupo Libi; a group of various food companies in the country. Archives
Agosto 2016
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