“Shared value offers corporations the opportunity to utilize their skills, resources, and management capability to lead social progress in ways that even the best-intentioned governmental and social sector organizations can rarely match.” the above quote is from Mark Kramer. A company like Nestlé, which pioneered the shared value movement, insists that it has been creating shared value since its precursor company was founded in 1866. Many companies would argue the same—and with some justification. years ago it was called corporate responsibility. Mark Kramer and Michael Porter advocated the radical idea that companies that tackle social problems. They wanted a corporate revolution with the rallying call for companies to be "We all want to change the world". Mark Kramer acts as a consultant helping corporations create shared value initiative for their company. He believes as his quote above says that corporations can create better social change than any government. This creates a win-win situation. Society gains by the kindness of the company involved in shred value and the company gains by the good will that it creates for itself. Every country has its poor community. If corporations can be seen as a friend of the poor community by assisting and helping its communities, then private corporations win and will also profit. If corporations are seen as the enemy of the poor and of the environment, then those corporations will lose. We have seen this in countries where brutal dictators have created the public conception of the evil corporation and have taken over its private sectors of business. We have seen this in Cuba and Venezuela among many other companies. The poor communities have lost hope and its corporate entities have not assisted them, so they looked toward government to help them. Government can never do as well helping society as the private corporate world according to shared value initiative concept. By Mauro Libi Google+ Visit: https://managementandbusinessprodutivity.wordpress.com/ https://gestionempresarialyproductividad.wordpress.com/ https://busineesproductivityandmanagement.wordpress.com/ Follow us Twitter @maurolibi15 https://www.facebook.com/maurolibicrestani
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Do you remember playing the word association game? What is the first thing that comes to mind in response to 'creativity?' For most people it is probably 'art' or something similar, it is probably never 'business.' Creativity is not simply the preserve of the artist. It is something built into everyone, even the businessperson! Thinking creatively is a powerful business tool that can help businesses exploit new opportunities and solve problems, all of which can result in improved profitability. Mike Waddell of Adsidia offers tips on creative thinking as a tool to help you generate new thinking in your business. Edward de Bono, of 'lateral thinking' and 'Six Thinking Hats' fame, observed that the human mind is a very efficient pattern making and matching system. The problem is that our minds are lazy. This means that we tend to force fit new scenarios to old patterns instead of making new ones. De Bono called this 'cliché thinking.' These clichés include our responses and so we inherently limit our ability to exploit new opportunities. The question is how can we break through the clichés to benefit our business? This in essence is what creative thinking is about - it is the process of finding new perspectives and developing new thinking. Change the question! As cliché thinking limits us, it is important to find new ways of looking at problems within a business. Broadening and rephrasing a problem is an important tool. For instance, a business problem might be expressed as "we cannot cover our costs," which leads to a demoralising cost cutting exercise. If you broaden the problem into: "we are not making enough money to cover our costs," this leads to a restatement such as: "how can we make more money?" A whole set of optimistic questions then emerge to help deal with the situation. Broadening and rephrasing problem statements are powerful cliché breaking actions. 'Object forcing' method helps you to think outside the box Having a good problem statement starts the process but sometimes it is difficult to generate new thinking. 'Object forcing' is one of a number of tools that helps to initiate and maintain creative thinking. The idea is to take any object and consider how that object might affect the solution. Fun ideas are encouraged because the exercise is about generating new thinking. Problem: The company is using too many elastic bands. Unrelated object: A crab! What solution could the crab create? You can look at the characteristics of the unrelated object and see how they may affect the situation, for example, the crab has an armoured shell - so the elastic bands could be kept in a secure container. 'Object forcing' is most effective in a brain-storming mode, but remember not to evaluate or criticise ideas until the session is completed. The ideas can then be reviewed and developed, and associations can be investigated. Remember, this is not simply about the ideas that arise from object forcing; it is about breaking the cliché. You can develop fun new ways of looking at problems that energise your workforce and stimulate creativity. Try the above techniques for approaching new opportunities within your business. Who knows, your business may become the next Google. Article published by University of Bedfordshare Google+ Visitanos Mauro Libi Crestani https://managementandbusinessprodutivity.wordpress.com/ https://gestionempresarialyproductividad.wordpress.com/ https://busineesproductivityandmanagement.wordpress.com/ Siguenos Twitter @maurolibi15 https://www.facebook.com/maurolibicrestani Mauro Libi Crestani: The negative attitude will not make any sales, it is time to change it10/12/2015 Reality is in the eye of the beholder. That is an old saying. You may love your spouse very much but unless they feel that love or perceive you as living them, then your reality is not the same as theirs. Their reality is what they sense. Another example, you know yourself to be a very caring patient about your company, your products and for your customers. But their reality may be that they do not feel that you really care, they do not sense that you would be there for them. As a result, you may lose the sale from your customer, your boss may fire you or you get passed up for a promotion that you really deserve. In many of these cases it is all about your attitude. If you feel positive about yourself, other people will also. If you have a negative attitude then the people around you will fell that negativity and in turn be negative towards you. There is an old story from India. Two shoe salesmen goes to India to sell shoes. The first salesman sees that no one wears shoes and he tells everyone that he meets that there really is no reason for them to wear shoes as it is not their culture. The other salesman tells everyone in India that he meets that India is entering the modern age and that they can be on the cutting age. Just check these shoes out. The salesman with the negative attitude will not make any sales and probably lose their job. The salesman with the positive attitude sees a whole new and open market. Google+ Visit: https://managementandbusinessprodutivity.wordpress.com/ https://gestionempresarialyproductividad.wordpress.com/ https://busineesproductivityandmanagement.wordpress.com/ Follow us Twitter @maurolibi15 https://www.facebook.com/maurolibicrestani Norman Vincent Pearl in the 1950's wrote a book on positive thinking effects on your life in so many ways. He claimed that it would bring one more happiness and more success. He wrote that you could not be successful unless you believed that you had the ability to succeed. That positive thought created positive results.
The belief of positive thinking was met with a lot of controversy. Many believed that it was a type of self hypnosis. They believed that if a situation was bad or negative then you had a bad situation and that thinking positive was being delusional. They believed that you have to accept the facts for what they are. Thinking positive will not change anything. Norman Vincent Pearl was not the first to believe that positive thinking can make real changes. Thousand of years ago in India, The Sulta of the Golden Light believed that negative thought was the delusion. There was the belief that bad health, poverty, misery, affliction, abuse, ill will and all things negative came from this delusion. They taught a belief in how to control this negative thought. The belief was to get control over your mind with meditation and your body with yoga. You needed to take care of your body and your mind. That you had full control. The Indian ancient philosophy was the opposite of the critics of Mr Pearl. Mr Pearl's critics were that a positive attitude was a fraud, a denial of the true world and situation. The Sulta taught that negative thought was the delusion. That the true situation was positive. If we could just get rid of all the negativity then success was inevitable. If we could control our thoughts, our anxiety and all our excuses why we need to fail, then we will be able to see that we have the power to succeed. It is in us all, it is the real reality. It's the negativity that stops us from believing and stops us from going forward on the path to success. Once we get rid of the reason that we create for us to fail, then success will happen. The Clinton foundation was started by President Bill Clinton soon after he left office. It's mission stated by the foundation was "to strengthen the capacity of people throughout the world to meet the challenges of global interdependence." Its goals are global health and wellness, creating economic opportunities and growth, fighting obesity, creating greater freedom and opportunities for women and climate change. The foundation works with individuals who want to help, organizations, corporations, celebrities and governmentsThe foundation has collected $2 billion in donations from different companies, organizations and governments. Because Bill Clinton was a former president he has the ability to bring together these different groups and make them work together successfully. Because of organizations like the Clinton foundation and in large due to this organization about 12 million people have received anti malarial medication. The organization has helped 750 thousand people living with aids and works on treatment and prevention programs. They have brought care into poverty stricken areas for adults and children. They have also assisted in the training of health care who offered pediatric care. They presently have 70 partner countries and 22 governments receiving medical aid from the Clinton foundation. Over the next ten years the foundation will spend over $100 million on projects to improve access to food, clean water and sanitation. By training and helping farmers, among many other projects. CGI Annual Meetings have brought together 190 sitting and former heads of state, more than 20 Nobel Prize laureates, and hundreds of leading CEOs, heads of foundations and NGOs, major philanthropists, and members of the media. To date, members of the CGI community have made more than 3,400 commitments which have improved the lives of over 430 million people in more than 180 countries. Google+ Visit: https://managementandbusinessprodutivity.wordpress.com/ https://gestionempresarialyproductividad.wordpress.com/ https://busineesproductivityandmanagement.wordpress.com/ Follow us Twitter @maurolibi15 https://www.facebook.com/maurolibicrestani “Your living is determined not so much by what life brings to you as by the attitude you bring to life; not so much by what happens to you as by the way your mind looks at what happens.” - John Homer Miller.
In an effort to help you develop a positive attitude towards your life and others we will discuss a wisdom from the Hawaiian Islands - knowledge they refer to as “Kahuna.” The first concept is called Eke. It is s belief that all changes has to start within yourself. If you want to make changes in your company, with your employees or within your relationship, then first you have to make those changes within yourself. The concept of Eke is that we go from a belief of lacking to a belief of abundance. If you are lacking in education , then become the most educated in your field. If your company is lacking in innovation and in research and development become the most innovative. If you customers have a lack of enthusiasm towards you and your company, do something to make them the most enthusiastic. If you lack in being an attentive spouse, then become the most attentive spouse. The Eke within you as it becomes more abundant will want to come out and have positive change on the world. Google+ Visit: https://managementandbusinessprodutivity.wordpress.com/ https://gestionempresarialyproductividad.wordpress.com/ https://busineesproductivityandmanagement.wordpress.com/ Follow us Twitter @maurolibi15 https://www.facebook.com/maurolibicrestani The answer is a big YES. The riper a piece of fruit is, the more ethylene it produces. This leads to a concentration of the gas that’s enough to over ripen all the fruit. Given the right conditions and enough time, one apple can push all the fruit around it to ripen—and eventually rot.
Additionally, an apple that is infested with mold will contaminate other fruit it's stored with as the mold seeks additional food sources and spreads. In both cases, it actually does take just one single apple to start a domino chain that ruins the rest of the bunch. This example has been used so many times as an analogy for an employee with a bad attitude. If a company has an employee who doesn't care about the company it its customers, comes in late every day, doesn't carry her weight of the work load, that will affect the attitude of the other employees. Why should I do all the work when she gets the same salary and does nothing. That attitude will spread among the employees. Soon you will have many more employees that have bad attitude and it will continue to spread. When creating an office team of positive motivated employees , it is important to keep them motivated. Reward good behavior to show the team that good attitude and hard work is rewarded. It is equally important to get rid of the employees with bad negative attitude as they are truly are bad apples and if allowed to stay on the team they will spoil the whole bunch. The Coca-Cola Company founded in 1892, is the world’s largest soft drink maker. It sells more than 3,500 products worldwide. Like all large companies, you do not stay number one unless you constantly work at staying number one. Of course the product is of up most importance but so is the image of the company. That is where share value initiative comes into play. Coke Cola knows that the Hispanic community is the fastest growing community in the USA. To get s large share of this community to support and buy its products would be very profitable. Share Value Initiative concept is that if you pull your resources and help a community that you in turn would benefit. Coke Cola runs a Hispanic scholarship fund to help Latinos with their college cost. The median income of Hispanic families is well below any other minority group in the US. The percentage going to college a few years ago was low and with scholarships like these, the college attendance rate in the Hispanic community has grown to 65% of high school graduates. For Hispanic Heritage Month, Coke Cola is doing a campaign called Orgulloso De Ser. It is s film about the personal lives and stories of our Hispanic families, their pride in their band and heritage. “At Coca-Cola we have been a part of so many of the important moments in Hispanic families’ lives, and we want to continue making new memories with them,” said Lauventria Robinson, vice president, Multicultural Center of Excellence, Coca-Cola North America. “During Hispanic Heritage Month, we are celebrating the immense pride Latinos have for their culture and heritage, a pride that translates most significantly into their family names, which they carry with honor and joy.” Google+ Visit: https://managementandbusinessprodutivity.wordpress.com/ https://gestionempresarialyproductividad.wordpress.com/ https://busineesproductivityandmanagement.wordpress.com/ Follow us Twitter @maurolibi15 https://www.facebook.com/maurolibicrestani You are about to learn a secret to be successful. This secret will bring you success in your business life and in your personal life. You must first know yourself. Who do you want to spend the rest of your life with and is this person really the right one for you. If you choose a partner that has totally different goals in life, then that person us wrong for you and you should not want to change someone into something that they are not. The same applies to work. What are your talents and passion ? If you try to succeed in a business that is not something you enjoy and that you are good at, forget nothing can help you. Once you find your goal and passion in your personal and business life then let your power within yourself come out. Believe in yourself that you can be the best in your business. Have a positive attitude about your own self and your own abilities. Know that you can be the best and work hard at it. That may mean investing in education and training, it may be investing in a high quality business facility. If you believe in yourself and this is business is your true talents then nothing can hold you back. Show your passion in this field by doing your homework and research and come out with the new innovations first. Yes, it is risky, trying new ideas, but if you use positive thinking and trust in your own power then you will succeed. When you hire employees, look for the same positive thinking and passion for this particular type of business. The same applies to your personal life. If your partner is your right for you. Never life your relationship get stale. Know that you are a great person, be positive. No one wants to be with s negative person for too long. Go into your relationship with passion. Do your homework and get to know your partner. Try exciting and new things . Your business and personal relationship will be very successful and s wonderful adventure and fun. Google+ Visit: https://managementandbusinessprodutivity.wordpress.com/ https://gestionempresarialyproductividad.wordpress.com/ https://busineesproductivityandmanagement.wordpress.com/ Follow us Twitter @maurolibi15 https://www.facebook.com/maurolibicrestani One of the secrets revealed by Bill Gates, who for over 22 years has held the top spot in Forbes magazine as the richest man in the world is that in order to reach the first place we must work tirelessly, focusing on target , tirelessly and remain convinced that the chosen path will lead to the goal. And the people who succeed tend to stand out from the rest because they are always ready for action, always available to do more, and to generate expanded opportunities, do not usually complain of life, or the people and work. They are creating Positive changes in its wake. They are creative and know how to locate the possibilities where others see adversity. Bill Gates says he was always willing to work 20 hours a day if necessary and nowadays he does the same, despite being the world's richest man. Successful people know that the road to the top is hard. It does not always yield the expected immediate results. They know that at the end of the tunnel is the goal and they inspire action to those who come after. Google+ Visit: https://managementandbusinessprodutivity.wordpress.com/ https://gestionempresarialyproductividad.wordpress.com/ https://busineesproductivityandmanagement.wordpress.com/ Follow us Twitter @maurolibi15 |
AutorMauro Libi Crestani is a Venezuelan businessman CEO of Grupo Libi; a group of various food companies in the country. Archives
Agosto 2016
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